HipHop The marketing of a new culture essays

HipHop The marketing of a new culture essays Thesis: Hip-Hops has lost its original goal of wanting to unite people, today it's a way to market violence. I. Hip-Hop started in the west Bronx in the early 1970s. A. Hip-Hop wasnt excepted mainstream until 1979. B. The first known Hip-Hop group was The Sugarhill Gang. II. As the 80s began more people became aware of the culture that was now known as Hip-Hop A. It started as a positive thing to unite underprivileged kids. 1. There was a song like Stop the Violence. 2. Public Enemy and other groups encouraged listeners to stop eating beef. B. Hip-Hop was looked upon by the adult world as dangerous and evil. C. Hip-Hop crossed with pop culture when Aerosmith and Run DMC teamed up, opening up to a new group of listeners. III. During the late 80s Hip-Hop took a violent turn. A. NWA came out and threatened law enforcement. B. Urban anger came out with Public Enemys Fight the Power. A. Suddenly white suburbia was introduced to Hip-Hop C. Two Harvard students started the Source magazine 1. Opening up a new market for Hip-Hop culture, it was a way for companies to promote the new looks for kids interested in Hip-hop. V. By the 90s Hip-hop had hit the mainstream. A. MC Hammer came out to the pop culture with Cant touch this B. By the end of 1990 sales exceeded 100 million C. White rappers like Vanilla Ice were introduced to grab more of a suburbia audience. D. The music was becoming more of a catchy hook and a dressed up rapper than what it once was, a way to change political views. VI. Hip- Hop expanded into all areas of music. A. Public Enemy and Anthrax joined together to re-record Bring in the Noise. B. White Rapper Marky Mark came out. C. 14 year old groups like Kris Kross were introduced. VII. Movies and Television were affected by this new culture. A. Kid n Play came out with a string of movies call...